One of our student project on the Graphic Design course was to design a new brand identity for the existing coffee house in Kyiv (Ukraine)

The main idea was to find a coffee house "victim" and make it rebranding - to come up with a name, to develop a new logo, to make a new design.

For the beginning there was an analysis. What is coffee and a coffee shop for me.

I chose a coffee shop near the office. The main target audience is sleepy employees at various ages. So I decided to make the coffee shop bright, invigorating and awakening in the morning.

Here are some ideas and variations of the name - Strrrong and Wild coffee were the main ones.

And finally - "Stay awake!"

Two variants of the logo

Thank you for watching!